Built Hampton Chocolate Factory’s influencer marketing program and creator outreach database from the ground up, establishing scalable systems for long term campaign growth.

Developed structured outreach workflows to streamline influencer partnerships and improve campaign efficiency.

Coordinated and managed 1,000+ influencer collaborations across tiers of creators, including high profile partnerships such as Gabriel Iglesias.

Planned and executed influencer campaigns that consistently drove record-breaking sales performance and increased in store demand during activation periods.

Generated millions of organic views across platforms through strategic creator collaborations and performance driven content direction.

Strengthened brand awareness and local market presence by aligning influencer content with in store promotions and product launches.

Built and maintained long term relationships with creators to support repeat collaborations and sustained campaign performance.