Creativity started it.
Connection gave me purpose.
Meet Krystal ★
I help small businesses grow through intentional content, strategy, and genuine connection. Behind every brand is a story worth telling.
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My connection to social media started long before I knew it could become a career. Growing up during the rise of YouTube, I created my own videos and taught myself editing, design, and storytelling simply because I loved bringing ideas to life.
Years later, that creativity found its way back to me through marketing. While studying at the University of Tampa, I managed social media and marketing requests for more than ten wellness clubs, gained agency and content creation experience, and later built an influencer marketing department from the ground up during my first year post-grad.
But my professional experience shaped more than my marketing skills. Experiencing burnout and environments where communication did not always feel clear or collaborative made me think carefully about the kind of business I wanted to create.
Starlight Social was built to feel different.
I want every client to feel heard, involved, and confident in the work we are creating together. That means honest communication, transparent processes, and strategies built around your actual goals, not a recycled plan or a one-size-fits-all package.
My mission is to help small businesses build stronger relationships with their audiences through thoughtful strategy and intentional content. Because successful social media is not only about reach or numbers. It is about creating a brand people trust, connect with, and remember.
MY PHILOSOPHY
I LISTEN FIRST
Understanding your goals, challenges, and audience comes before any plan.
COLLABORATION
Working together is key. Your input shapes every step of the process.
TRANSPARENCY
Clear communication and honest updates. No guessing, EVER.
STRATEGY DRIVES IT
Intentional content and data-backed decisions lead to real results.
EXPERIENCE THAT BUILDS RESULTS
COLLEGIATE MARKETING
Hands-on experience through UTampa Live Well, the American Marketing Association Student Agency, and a content-focused internship at Hampton Chocolate Factory.
Built Hampton Chocolate Factory’s influencer marketing program and became the department head. Built several campaigns and generated millions of views.
INFLUENCER MARKETING DEPARTMENT
Experience spanning content strategy, creation, social media management, community building, and brand partnerships.
STRATEGY, CONTENT, SOCIAL MEDIA
Let’s create something intentional, together.
If you’re looking for a creative partner who values strategy, transparency, and collaboration, I’d love to learn more about your business!