CaraMel’s Bakery
INDUSTRY: FOOD & BEVERAGE
A local bakery known for made-from-scratch treats and luxury wedding cakes. The goal was to highlight their products, build the owner’s personal brand, and secure more inquiries.
✦ Content Strategy
✦ Creative Direction
✦ Video Editing / Graphics
✦ Social Media Management
✦ Community Management
MY ROLE
We focused on warm, inviting visuals that showcase the quality of the products and the care behind the process. A mix of product spotlights, behind the scenes content, and promotions keeps the feed both beautiful and engaging.
THE APPROACH
TikTok
PLATFORMS
CONTENT SHOWCASE (REELS)
MEET CHEF MEL (CAROUSEL EXAMPLE)
